About 80 Metrics
We start by understanding your position — your financial circumstances, your goals, your constraints, and the decision you're actually trying to make. Most people arrive with a question. We make sure it's the right question before we go any further.
We analyse the market across a minimum of 80 metrics — measuring fundamentals, supply dynamics, demand indicators, and risk factors across 8,000+ suburbs. We don't rely on sentiment or suburb reputation. We follow the data.
We build a recommendation tailored to your specific situation. Buy, sell, or hold — with the evidence behind it and a clear explanation of why. Not a template. Not a generic report. A decision framework designed for you.
We manage the process. Whether that's acquiring an investment property, overseeing a vendor campaign, or restructuring a portfolio — we handle the detail so you can focus on the outcome.
What We Stand For
We don't sell property. We advise on it. No developer commissions. No referral kickbacks. No conflicts of interest. Our only obligation is to your outcome.
Every market is assessed across a minimum of 80 metrics before we form a view. We measure fundamentals, supply, demand, and risk — not sentiment.
We optimise for intergenerational wealth, not short-term wins. The right property decision today should still look right in ten years.
You see the data we see. Every recommendation comes with the reasoning behind it. No black boxes. No hidden agendas.
Matthew Clark
Founder & Head of Client Strategy
Dip. Prop. (Agency Mgmt) • Real Estate Agent's Licence No. 093462L • QPIA (Qualified Property Investment Adviser) • Amazon Bestselling Author x2
Since 2001, clients have transacted over $1B in residential and commercial property through 80 Metrics — guided by evidence, structured by strategy. Matt founded Key Choice Group, an award-winning brokerage, and 80 Metrics to bring truly independent, data-driven advisory to Australian property owners and investors.
Matthew is the author of two published books in property investment: Understanding Successful Property Investment: Fundamentals — Alternatives — Performance and 2014–2015 Guide to Property Investment.
Key Choice Lending — the group's brokerage arm — has been recognised as Winner, Best Boutique Non-Franchise Office (VIC/TAS) at The Adviser Better Business Awards 2024, and Finalist in 2025, with additional finalist nominations including Independent Office of the Year and Broker of the Year.
Support Team
Matthew Clark
Sallie McLynskey
Isah Ragondo
